Text, same day (services)
Hi [name], thanks for choosing [business] today. If everything's working well, a quick Google review helps us more than any ad: [short link]. Thank you! – [your name]
Short, specific, easy to say no to. Replace the brackets, use your short link so taps are counted, and send within a day.
Text, next morning (restaurants, salons)
Thanks for coming in yesterday! If you enjoyed it, a Google review would make our week: [short link]
Email, after a project
Subject: Thank you, and one small favor Hi [name], It was a pleasure working on [project]. If you're happy with how it turned out, would you leave a short review on Google? It takes a minute and it's how most new customers find us: [short link] If anything isn't right, reply to this email and I'll fix it first. [your name]
In person, at handover
"Glad it worked out. If you've got a minute later, there's a QR code on the invoice that goes straight to our Google reviews. It really helps a small business."
On a card
Enjoyed it? Scan to tell Google. It takes a minute and helps us a lot.
Reply to a positive review
Thank you, [name]! Glad the [specific thing] worked out. See you next time.
Reply to a negative review
I'm sorry this happened, [name]. That's not the experience we want anyone to have. I'd like to put it right: please call me on [number] or email [address] and ask for [your name].
Three rules
- Ask everyone. Picking only happy customers is "review gating" and against Google's policy.
- No rewards. No discounts, gifts or draws for reviewing.
- One ask, one reminder. More than that annoys people and gets you marked as spam.
